How to open a beer bar from scratch. Factors influencing the growth of the beer bar segment

In order to understand the wilds of the restaurant and hotel business in Ukraine, let’s start with a small historical information. The first commercial restaurants, cafes and bars appeared in Ukraine only in 1994. However, over 13 years, stratification has occurred in the country and a hierarchical ladder of relations in the sphere has emerged. this business and into which it is not so easy for an outsider to wedge. Therefore, before making your dream of opening a pub a reality, you need to think carefully about whether you have enough strength and perseverance.

Vyacheslav Sivolapenko, owner of To Dublin Irish Murphy's pub, shared his experience in opening his own establishment.

The idea of ​​creating your own establishment must be approached with confidence. It is advisable to have experience, a tenacious grip and good friends. Opening a pub will take a lot of time and daily work, but the result will exceed all expectations.

Why an Irish pub?

The answer to this question is dictated by the market. Firstly, there are not many Irish pubs in Ukraine. Secondly, people are increasingly inheriting world culture and prefer not to huddle in cramped kitchens, but to spend evenings in bars, pubs and other places. Thirdly, the pub does not require constant updating of the interiors, therefore there will be no additional costs. A pub for the ages. How older than the wall and the furniture of the establishment, the more prestigious it is considered. Putting all these aspects together, you get the key to success. An Irish pub has a much better chance of squeezing into the twisted patterns of the restaurant and hotel business in Ukraine.

Where to place it?

The issue of choosing a location should be decided carefully and with a large share fantasies. You can find enough advice on the Internet: how to count the number of people (or cars) passing by your favorite place during the day - all this, of course, is correct. The main thing is not this. Decide where you want to open a pub: in the city center or in a residential area. In the first case, you will be faced with an incredible number of competitors, sky-high prices for rental space and constant traffic jams. It will probably be easier in a residential area. The basement or first floor of preferably a non-residential building with good access for cars and a large parking lot is suitable for the premises. For example, you can combine two rooms and redesign them into one room. A real businessman will determine at first glance where the wardrobe, bar counter, and tables will be. When calculating, you need to divide the area by production part and the hall itself. Ideally, the size of a pub premises is 450–1000 m2. Naturally, this area is influenced by the conceptual direction of the establishment.

Buy or rent?

Experts definitely advise buying. A pub is a long-term business. When calculating a business plan, renting is associated with great risks. The market situation is such that the price for square meters is constantly growing. For this reason, landlords do not lag behind sellers by adding zeros to contracts. If the money is invested and the establishment is operating, then it is already difficult to move out, and the constant increase in prices on the menu will scare away visitors. In addition, bank loan programs are becoming more and more friendly to entrepreneurs. So you can take out a loan even for 35 years. With normal functioning and expansion of the business, it can be paid quickly. And it’s realistic to get a return on invested capital in 3–4 years.

No one can say for sure about the calculation of the required capital. But, according to our expert, you definitely can’t open a pub in Kyiv for 150 thousand dollars.

What to do with the design?

You can contact the world brands, beer manufacturers such as Guinness, Murphy’s, etc. Such companies license pubs around the world, providing them with their own design projects. After concluding a contract with them, you need to send a plan of the existing premises to the company’s office. Back you receive proposals for layout and design. The procedure for approving a plan and obtaining a license usually takes a year, sometimes longer. For this reason, there is an option to begin renovation work before full approval. The step is risky, but remember " Golden Rule business": the faster the business starts, the faster the money is returned.

Indeed, working with global brands takes business to the highest level. After all, everything in a pub must meet the standard. Therefore, during preparatory work it is impossible to do without the participation of an architect and designer. Here everyone is trying as hard as they can.

The idea must be implemented to the end. If the Irish style was conceived, then don’t skimp! Think through everything down to the smallest detail: furniture, dishes and other interior items can be ordered abroad, for example, in Ireland. In fact, imported furniture will not be cheap, but it will last longer. The idea is worth it: the pub, where everything from the books to the tables is Irish, has a truly delightful atmosphere.

To be continued….

Want to know how to open a pub? After all, they make a lot of money from this! Detailed instructions and the calculations have already been collected for you in the article.

♦ Starting investment in a pub: 830,000 rubles
♦ Pub payback period: 24 months
♦ Profitability of a business project: 45%

While some people relax in pubs on Fridays after a boring week at the office, others earn a lot of money from it.

Do you want to join this squad of lucky ones and find out how to open a pub?

Then, first of all, you need .

Without such a detailed and professional approach to business, the risk of burning out increases significantly.

After all, “beer houses,” as they are popularly called, grow like mushrooms after rain. But not every establishment manages to occupy its niche in the market for a long time.

Why should you open a pub?

Establishments of this type have many advantages over others in the entertainment and service sector.

Here are just a few of them:

• the demand market is extremely saturated, and has a growing trend;
• the development and promotion of such a business requires relatively low costs, and the payback period is not long;
• the fact that there are few people working on the staff makes it easier to monitor their productivity and honesty, and in addition, reduces wage costs;
• There is virtually no product defects: only ingredients for snacks can spoil;
• and most importantly - people drank, drink and will drink!

How to open your own pub: planning

Summary of opening a pub

This business project was created for the implementation of the pub N project. Located at the address: Tomsk, Tsushimskaya street, 1. Opening hours of the establishment: 11.00-02.00, seven days a week (the last Thursday of the month is a sanitary day). Project manager: Ivanov I.I.

Goals pursued:

1. Fulfilling the needs of Tomsk residents for a comfortable place to relax with reasonable prices and an extensive drinks menu.
2. Creation of a highly profitable enterprise.
3. Receiving profit from the activities of the pub.

In this plan, project financing is provided by obtaining a commercial loan from a bank in the amount of 830,000 rubles.

The loan is repaid from the first month of operation of the establishment.

Marketing analytics for opening a pub

Interesting to know:
The most common name for pubs in the UK is "The Red Lion", with around 630 pubs named so.

The 2008-09 crisis caused damage to all areas of providing services to the population, including Catering and adjacent.

By 2010, the situation had returned to pre-crisis levels. On currently we can talk about the growing demand for these services. The niche of catering establishments has been filled.

However, such a narrowly focused related area as the organization of pubs and bars allows for the emergence of new establishments on the market.

This is especially true for relatively small cities such as Tomsk.

Pub target audience

According to the statistics of this business plan, the main visitors to pubs are usually the following categories of people:

1. Students 18-24 years old.
   Average bill small, mostly drinks.
   They visit pubs any day of the week, but are especially active during sporting events and on weekends.
   As a rule, people are not ready to pay more than 250 rubles for a glass of beer.
2. Foreigners of different gender, age and social status.
   Guests from abroad love to visit our establishments, especially if they are atmospheric and colorful.
   Therefore, how many people of this category will enter your pub depends on the decor and special menu.
   These visitors are ready to shell out at least 1000 rubles per person.
3. Men 25-30 years old with average and above average income.
   They come to pubs to socialize and drink delicious beer, and order large snack dishes.
   We are ready to pay from 1000 rubles each.
   Most often they visit the establishments on Friday and Saturday.

Pub advertising campaign

In order for a pub to start generating income from the moment it opens, it is necessary to provide the establishment with high-quality advertising.

It is especially important to invest energy and finances at the very start. In the future, this expense item can be reduced.

1. Handing out flyers near the establishment.
   Special offers attract customers well (5% discount, or how much more you are willing to offer, to each presenter of the leaflet).
   Promoters should be selected and dressed to suit the style of the pub.
2. A bright and noticeable sign, especially if the establishment is located in an inconspicuous or impassable place.
   In this case, we also need signs that are clear to visitors from the main road to the entrance to the pub.
3. Promoting a pub page in in social networks.
   For young people it is better to choose VK, Instagram or Twitter.
   But older and more respectable clients are more likely to come based on an establishment’s Facebook advertisement.

Competitive advantages of the pub

To outline a personal development plan in a business plan, you must be aware of the current state of affairs in the market and know how many of your pub’s closest competitors are.

The data needed for the plan can be obtained through personal observations, studying news and statistics.

You must not only highlight the strengths and weak sides competitors, accompanied by a brief description.

You need to create your own list of advantages, with the help of which your pub will win its “place in the sun.”

For pub N in Tomsk, the following competitive advantages can be identified in the business plan:

1. The main focus is on beer self-made according to exclusive recipes.
   This is a huge plus compared to establishments offering exclusively imported beer or “live” beer, but produced in other places.
2. Home-brewed beer can be purchased at the pub for takeaway.
   At the same time, it is worth making a 5-10% discount on its cost.
3. Availability of tables for large groups that can be booked in advance.
   Wherein minimum size There is no order per person in the establishment.
4. Local bands will be invited to perform live music on Friday and Saturday.
   A jukebox has also been purchased for visitors to the pub, from which you can order your favorite songs at a minimal price.
5. From 11.00 to 15.00 clients can order business lunches at affordable prices.

Pub premises

For similar establishments great importance has an atmosphere inside.

Pub staff

If you do not plan to start in business by opening an entire empire of pubs at once, to begin with it is enough to recruit only a few employees into your staff.

In your plan, indicate the responsibilities for each position, based on the Labor Code data.

• Administrator.
  Its functions can be performed by the business owner.
  Coordinates the work of the establishment, resolves conflict situations that arise in the pub, informs customers about prices, range of services, promotions and special offers, monitors the cleanliness and proper use of equipment, controls and replenishes supplies of consumables, monitors the proper performance of functions by staff, and issues wages to them .
• Waiters.
  You need to be especially careful when selecting them! Because almost half of the success depends on their politeness and level of professionalism.
  Takes orders from visitors, informs them about the availability of promotions, discounts, the range of dishes and drinks in the establishment, prices, accepts comments and suggestions, monitors the cleanliness of the room, helps resolve conflict situations, accepts payment for services from clients.
• Bartender.
  Advises customers on the assortment, helps them make a choice, informs them about the pub’s special offers, accepts payment for orders, conveys visitors’ comments to the administrator, and carries out other instructions and assignments from the establishment’s management.
• Cook.
  Although simple snacks are usually ordered to go with beer, you shouldn’t skimp on this employee.
  Prepares menu dishes, makes adjustments and creates new ones based on customer comments and wishes, monitors the availability of necessary products in the establishment, monitors the cleanliness of the kitchen and the serviceability of equipment, and performs other tasks of the manager.

Implementation of opening a pub

Project implementation schedule

Calendar plan is included in a business project in order to organize events for the opening of a pub.

Additionally, it is indicated who is responsible for a particular process and how it will be performed.

Cost calculations for opening a pub

There is no more important part of your plan than analyzing the costs of opening an establishment.

Costs of opening a pub

Even with such average calculations as in the current business plan, it becomes obvious that to open a pub you need to have at least 830,000 rubles.

But, besides this, there are also monthly expenses for maintaining and developing the business.

Financial section for opening a pub

Monthly expenses for opening your own pub

We invite you to watch an interesting video about beer -

the most popular alcoholic drink in the world:

How to open a pub: payback

Based on this data, make simple calculations to get your monthly income. You need to subtract expenses from it.

The final balance is your frequent profit from the project. It will help calculate the payback period of the business and its profitability.

Open your own pub– not as difficult as it might seem at first glance.

It is much more difficult to make your business grow and stay afloat.

To achieve this, an entrepreneur will need to devote all his personal time, try and strive for success. And, of course, constantly focus on the indicators and calculations of the business plan.

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A serious approach to any business provides the lion's share of success, and in order for it to be such, you need to have information. If you want to open your own bar, then you should take into account not only your own wishes, but also regulatory requirements current legislation in this area

Any business is a risk. But if everything is organized competently, the risk is significantly reduced. Begs to be continued catchphrase: “He who doesn’t take risks, doesn’t drink champagne”...in his own bar. If you know all the nuances of how to open a bar, the path from desire to its implementation will be much smoother and shorter.

What is a bar in legal terms?

By Order No. 191-st of June 27, 2013, the Federal Agency for Technical Regulation and Metrology (Rosstandart) introduced GOST 31985-2013 “Public catering services. Terms and Definitions”, which has been a national standard in the Russian Federation since January 1, 2015, it provides the following definition:

Bar- a catering establishment (facility) that is equipped with a bar counter and sells, depending on its specialization, alcoholic and (or) non-alcoholic drinks, hot and cold drinks, cold and hot snacks, limited assortment dishes, and purchased goods.

Below is a list of steps you need to take to open your own bar. Where to begin:

1. Choose the concept of the establishment;
2. Calculate a business plan yourself or order a specialist;
3. Decide on the organizational and legal form: if the bar does not plan to sell alcoholic products with an ethyl alcohol content of more than 6%, then you can choose either an individual entrepreneur or an LLC, otherwise, having the status of an individual entrepreneur, you cannot engage in this activity;
4. Select premises: buy or rent under a contract for a period of at least one year;
5. Come up with a name for the establishment, order a sign;
6. Equip the room with furniture, bar counter, inventory, equipment;
7. Notify Rospotrebnadzor about the start of activities;
8. Obtain a license to sell alcoholic beverages, if the appropriate concept is chosen;
9. Conclude agreements with product suppliers, order;
10. Hire employees;
11. Organize advertising campaign and others marketing events;
12. Grand opening.

Let us dwell in detail on the choice of the concept of the establishment, because half the success depends on its correctness; and on general regulatory requirements for institutions of this type, since the possibility of long-term and successful operation directly depends on their compliance.

Choosing a concept:

In order to know how to open a bar from scratch step-by-step instruction begins with choosing the concept of the future establishment. All bars are divided into:

• specialized;
• non-specialized.

Specialized establishments are those whose concept is focused on a core product, drink, or service. Depending on the assortment, there are the following varieties:

Sushi bar- here the sushi chef prepares and serves sushi, rolls and others Japanese delicacies behind the bar, interior and general style decorated in oriental tones, dishes are served with special utensils. It may offer either take-out ordering with bartender service only, counter or table consumption with waiter service, or both. These points need to be considered when choosing a concept. The photo shows design options for sushi bars.

There is often information on the Internet that you can meet all the requirements and successfully pass scheduled checks regulatory authorities is extremely difficult. However, we should not forget that the rights of entrepreneurs are protected by Federal Law No. 294-FZ “On the protection of the rights of legal entities and individual entrepreneurs in the exercise of state control (supervision) and municipal control.”

General requirements

The table below reflects the main general regulatory requirements that will help you understand what you need to open your own bar.

How much does it cost to open a bar?

The amount of initial investment in opening your own bar can vary from several hundred thousand rubles to millions of dollars. It all depends on the concept of the establishment, its format, category (luxury, first, highest), room size, location and other factors.

A beer bar is a catering establishment where customers are offered a wide range of beer and served through a bar counter. An important attribute of such an enterprise is the presence of an interesting concept present in the design of the premises and in the organization of services for clients.

Attractive individuality makes the establishment stand out from the huge number of already operating outlets, which, in turn, allows the venture to become profitable. We asked established businessmen who were able to make their business successful about how to open a beer bar from scratch and make money from it.

How to find a winning idea for a pub and bring it to life

Selling beer and related products through a bar is a popular business with very high competition. Becoming visible in this market is not an easy task.

The businessman has only four effective tool that will help attract clients and retain them:

• quality goods;
• professionalism in service;
• friendly and interesting atmosphere;
• loyal pricing policy.

Beginning entrepreneurs are often concerned with the question: how important is the location of a pub and whether the profitability of the business depends on it. Experts do not advise putting this issue at the forefront, because the hunt for a profitable place can drag on for more than one month, and time is money, especially in the beer business.

Important! While the entrepreneur waits for the opportunity to get a place with high traffic, more than one warm season may begin and end. Moreover, not every budding businessman will be able to pay high rents for commercial space in prime locations.

Finding an idea for beer bar you can start by answering the questions: for what kind of visitors is the establishment being created, where to look for such clients, and what this type finds people attractive.

For example, a pub located near a garage cooperative on the route to public transport. The main visitors to this establishment will be motorists who have left their vehicles in the pits and are heading home. For such an establishment Suitable for car subject. The bar menu may include a small number of cold snacks and a good choice draft foamy drink.

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Where to get start-up capital

If you are starting a business from scratch and realize that own funds is not enough, then you will have to look for partners. The simplest partnership option is to find a like-minded person who is ready to invest money in the business.

Such cooperation is registered in the LLC format with the distribution of shares proportional to the resources invested by each party. Find out what they are. The advantage of this option is the absence of monthly payments for the use of other people’s money and, accordingly, a significant reduction in the cost part of the project.

The bank will begin to consider the project only if a sound business plan is submitted and if the borrower has property that can be pledged to secure loan obligations. We recommend reading.

How to choose a good room for a pub

Most effective solution for those who want to know how to open a beer bar, look for interesting places and play up their advantages.

Areas near city parks and shopping complexes in residential areas are considered promising for bars.

It’s difficult to call it a good idea to open a beer bar near a market or transport station (bus station, railway station, etc.). Men rarely spend their leisure time in these places. Most likely, the visitors will be a dubious contingent, which will create an undesirable reputation for your establishment.

The optimal area for a beer bar is 150 square meters. m. On this footage you need to locate a customer service hall - about 80 sq.m. and utility rooms - about 70 sq.m. (hall, bathroom, warehouse and administration office).

Requirements to trading floor, bathroom and warehouse are determined by fire safety and sanitary standards. Control over compliance with standards is carried out by the local service of the Ministry of Emergency Situations and Rospotrebnadzor. Before opening an establishment, the entrepreneur will need to obtain permission to begin work from these regulatory authorities.

In order to fully determine what equipment is needed to open a beer bar, it is necessary to finally formulate the concept of the establishment.

Basic set equipment:

• cooling chamber for storing beer kegs with columns and taps;
• gas mixer;
• bar counter;
• furniture for the hall.

According to experts, the cost of the equipment will be about 1 million rubles.

Working for popularity

If you are planning to open a beer establishment under an already promoted brand, then you should study the franchising market and find a suitable beer bar franchise. Large and profitable chains sell these deals at high prices. Therefore, if the budget is limited, it will be difficult to purchase a guaranteed franchise. Working with beginning franchisors who are just setting up their networks is not always successful, so all documentation will first have to be submitted to lawyers and auditors for examination.

Working independently to promote your own bar, although difficult, is interesting. Tools that work well for this include:

• bright advertising;
• active participation in the life of the city or region (organization of entertainment, competitions, promotions, etc.);
• promoting the uniqueness of the bar through regional groups on social networks;
• delivery from the pub.

Before actively promoting a beer bar, you must consult with the municipality about the rules for holding public events related to the advertising and promotion of alcoholic beverages.

Earnings of a pub bar and its payback period

Based on what it takes to open a beer bar, the initial costs will be about 1.5 million rubles.

The starting purchase is about 500 thousand rubles. Monthly costs – 300 thousand rubles. Of these, 160 thousand rubles. – salary of 4 employees, 10 thousand rubles. – utility bills and taxes (find out), 30 thousand rubles. – rent, 50 thousand rubles. - administrative expenses, 50 thousand rubles. - payment for promotional events.

These costs do not include the purchase of products, since after the launch of the bar, suppliers provide products for sale and in fact the entrepreneur pays them with the proceeds.

The average daily cash register for such a bar is 30 thousand rubles. Monthly income – 900 thousand rubles. Of this, 400 thousand rubles. will go towards settlements with suppliers, 300 thousand rubles. to pay monthly expenses and about 200 thousand rubles. remains to repay the initial investment and develop the business.

In fact, the initial investment can be returned within six months of work.

High profitability is the main advantage of a beer bar as a business, but there are also disadvantages. The main negative point is seasonality. An entrepreneur must be prepared for the fact that during the cold season, the attendance of the establishment will decrease significantly and it is almost impossible to influence this circumstance.