I bring to your attention a selection of cards "HAPPY NEW YEAR!" 50-60s.
My favorite is a postcard by the artist L. Aristov, where belated passers-by rush home. I always look at it with such pleasure!
Be careful, there are already 54 scans under the cut!
("Soviet artist", artists Yu.Prytkov, T.Sazonova)
("Izogiz", 196o, artist Yu.Prytkov, T.Sazonova)
("Leningrad artist", 1957, artists N. Stroganova, M. Alekseev)
("Soviet artist", 1958, artist V. Andrievich)
("Izogiz", 1959, artist N. Antokolskaya)
V. Arbekov, G. Renkov)
("Izogiz", 1961, artists V. Arbekov, G. Renkov)
(Publishing of the Ministry of Communications of the USSR, 1966, artist L.Aristov)
BEAR - FATHER FROST.
Bears behaved modestly, decently,
They were polite, studied well,
That's why im a forest Santa Claus
With joy I brought a Christmas tree as a gift
A. Bazhenov, poetry M. Rutter)
RECEPTION OF NEW YEAR'S TELEGRAMS.
On the edge, under a pine tree,
Telegraph knocks forest,
Bunnies send telegrams:
"Happy New Year, dads, moms!"
("Izogiz", 1957, artist A. Bazhenov, poetry M. Rutter)
("Izogiz", 1957, artist S. Byalkovskaya)
S. Byalkovskaya)
("Izogiz", 1957, artist S. Byalkovskaya)
(Cart. factory "Riga", 1957, artist E. Pikk)
(Publishing of the Ministry of Communications of the USSR, 1965, artist E. Pozdnev)
("Izogiz", 1955, artist V.Govorkov)
("Izogiz", 1960, artist N. Goltz)
("Izogiz", 1956, artist V. Gorodetsky)
("Leningrad artist", 1957, artist M. Grigoriev)
("Rosglavkniga. Philately", 1962, artist E. Gundobin)
(Publishing of the Ministry of Communications of the USSR, 1954, artist E. Gundobin)
(Publishing of the Ministry of Communications of the USSR, 1964, artist D.Denisov)
("Soviet artist", 1963, artist I. Znamensky)
I. Znamensky
(Publishing of the Ministry of Communications of the USSR, 1961, artist I. Znamensky)
(Publishing of the Ministry of Communications of the USSR, 1959, artist I. Znamensky)
("Izogiz", 1956, artist I. Znamensky)
("Soviet artist", 1961, artist K. Zotov)
New Year! New Year!
Start a round dance!
It's me, Snowman
Not a novice on the rink
I invite everyone to the ice,
To a fun round dance!
("Izogiz", 1963, artist K. Zotov, poetry Y. Postnikova)
V. Ivanov)
("Izogiz", 1957, artist I. Kominarets)
("Izogiz", 1956, artist K. Lebedev)
("Soviet artist", 1960, artist K. Lebedev) 
("Artist of the RSFSR", 1967, artist V. Lebedev)
("The State of Vision of Imaginative Mystery and Musical Literature of the URSR", 1957, artist V.Melnichenko)
("Soviet artist", 1962, artist K.Rotov)
S.Rusakov)
("Izogiz", 1962, artist S.Rusakov)
("Izogiz", 1953, artist L. Rybchenkova)
("Izogiz", 1954, artist L. Rybchenkova)
("Izogiz", 1958, artist A.Sazonov)
("Izogiz", 1956, artists Yu.Severin, V.Chernukha)
And after some time, the industry produced the widest range of postcards, pleasantly pleasing to the eye on the windows of newsstands filled with traditionally discreet printed materials.
And even though the quality of printing and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were redeemed by the originality of the plots and the high professionalism of the artists.
The true heyday of the Soviet New Year's card came in the 60s. The number of plots has increased: there are such motives as space exploration, the struggle for peace. Winter landscapes were crowned with wishes: "May the New Year bring success in sports!"
In the creation of postcards, a motley variety of styles and methods reigned. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year theme.
As the well-known collector Yevgeny Ivanov jokingly notes, on postcards “Soviet Santa Claus actively participates in the social and industrial life of the Soviet people: he is a railway worker at the BAM, flies into space, melts metal, works on a computer, delivers mail, etc.
His hands are constantly busy with business - perhaps that is why Santa Claus carries a bag of gifts much less often ... ". By the way, the book by E. Ivanov "New Year and Christmas in Postcards", which seriously analyzes the plots of postcards from the point of view of their special symbolism, proves that there is much more meaning in an ordinary postal card than it might seem at first glance ...
1966
1968
1970
1971
1972
1973
1977
1979
1980
1981
1984
Old postcards for the New Year, so cheerful and kind, with a hint of retro, have become very fashionable in our time.
Now, few people will be surprised by a shiny animation, but old New Year's cards immediately evoke nostalgia and touch us to the core.
Do you want to evoke memories of a happy childhood in a loved one who was born in the Soviet Union?
Send him a Soviet postcard with the New Year holiday, writing in it the most cherished wishes.
Scanned and retouched versions of such postcards can be sent over the Internet via any instant messenger or e-mail in unlimited quantities.
Here you can download Soviet New Year's cards for free.
And you can sign them by adding from yourself
Happy viewing!
A bit of history...
There are some disagreements about the appearance of the first Soviet greeting cards.
Some sources claim that they were first published for the New Year, 1942. According to another version, in December 1944, from the countries of Europe liberated from fascism, soldiers began to send hitherto unknown colorful foreign New Year cards to their relatives, and the party leadership decided that it was necessary to establish the production of their own, "ideologically consistent" products.
Be that as it may, the mass production of New Year's cards began only in the 50s.
The first Soviet New Year cards depicted happy mothers with children and the towers of the Kremlin, later they were joined by Father Frost and the Snow Maiden.
And after some time, the industry produced the widest range of postcards, pleasantly pleasing to the eye on the windows of newsstands filled with traditionally discreet printed materials.
And even though the quality of printing and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were redeemed by the originality of the plots and the high professionalism of the artists.
The true heyday of the Soviet New Year's card came in the 60s. The number of plots has increased: there are such motives as space exploration, the struggle for peace.
Winter landscapes were crowned with wishes: "May the New Year bring good luck in sports!"
Postcards of past years reflected the trends of the times, achievements, changing direction from year to year.
One thing remained unchanged: the warm and sincere atmosphere created by these wonderful postcards.
Soviet-era New Year cards continue to warm people's hearts to this day, reminding them of the old days and the festive, magical smell of New Year's tangerines.
Old Happy New Year cards are more than just a piece of history. These postcards delighted the Soviet people for many years, in the happiest moments of their lives.
Christmas trees, cones, happy smiles of forest characters and the snow-white beard of Santa Claus - all these are integral attributes of Soviet New Year's greeting cards.
They were bought in advance in pieces of 30 and sent by mail to different cities. Our mothers and grandmothers knew the authors of the pictures and hunted for postcards with illustrations by V. Zarubin or V. Chetverikov and kept them in shoeboxes for years.
They gave the feeling of the approaching magical New Year's holiday. Today, old postcards are festive samples of Soviet design and just pleasant memories from childhood.
